The Perks Of Being Part Of The Gift Association: Bring Your Product to Life Podcast With Vicki Weinberg
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I was thrilled to be invited onto the Bring Your Product to Life podcast, hosted by the lovely Vicki Weinberg. We had such a great conversation about my journey building Share A Little Frankie. From getting my products onto shelves, to becoming a proud member of the Giftware Association, I hope to help other small businesses starting their product based journey with my podcast episode.
Starting from Scratch
Like many small business owners, my journey started with a passion for their creative skill, in my case this was my artwork. I shared with Vicki how I began—juggling all the hats, learning on the go, and trying to get noticed in a crowded market.
Getting Into Stockists: The Art of Approaching Retailers
One of the biggest learning curves was figuring out how to approach stockists. On the podcast, I talked through how I crafted my pitches, what worked (and what didn’t!), and why building genuine relationships with retailers has been such a game-changer.
The Power of Community: Joining the Giftware Association
Joining the Giftware Association was one of the best decisions I made. Not only did it connect me to a supportive community of like-minded brands, but it also opened doors to expert advice, industry insights, and even helped raise my business's profile. I truly believe it's a must for any product-based business looking to grow.
Tune In!
If you’re thinking about launching a product, want to get into more stockists, or just fancy a behind-the-scenes look at what running a small business really involves—give the episode a listen! You can find it here:
If you would like to find more out about the GA you can find it here:
Thank's again to Vicki for having me on—it was a real joy to chat and reflect on just how far this journey I have come.
Lucy xx